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Warm up a new or quiet LinkedIn account

Build up a new or long-unused LinkedIn account over two to three weeks before you run full campaigns.

Written by Robin Alcedo Overbosch

An account that was just created, or sat quiet for months, stands out when it suddenly sends dozens of requests a day. So build up the pace over two to three weeks.

Before you start

  • Your LinkedIn account is connected under Settings › Channels.

  • You know where your daily limits are: Outreach › Settings.

Step 1: complete your profile

Do this before you automate anything. - Your real name and a real photo (no AI photo), a banner and a clear headline. - Your current role and work history filled in. - A few hundred connections you built yourself. Still have few? Spend a week or two connecting by hand with colleagues, clients and candidates you know. - A little activity of your own: like a post now and then, leave a comment, post something once a week.

Step 2: raise the pace step by step

Under Outreach › Settings, set Invitations lower than normal and raise them every week, as long as all goes well.

Period

Invitations per day

Other actions

Week 1

5 to 10

Keep profile visits and likes low, for example 20 to 30

Week 2

10 to 15

Raise slightly

Week 3

15 to 20

Back to the recommended values

After that

20 to 25

To 40 only after weeks without a warning

Only take the next step if your acceptance rate stays healthy (around 30% or higher, see Stats) and LinkedIn hasn't shown you a warning or asked you to verify.

Step 3: start with your warmest campaign

  • Start with your own network: a campaign to people who are already a connection. That needs no requests.

  • Then a small new campaign of 30 to 50 well-chosen profiles. Good targeting gives high acceptance, and that is the best signal for LinkedIn.

  • One campaign at a time in the first week or two.

Good to know

  • Warmup inside a campaign (visit the profile, follow, like a post) is not the same as warming up your account. It helps acceptance, but uses daily actions. Keep it limited in the first weeks.

  • LinkedIn shows something odd, such as a verification code, a CAPTCHA or a message that you reached the limit? Lower your limits right away and follow LinkedIn warning or restriction: what now?.

  • After a holiday or a long break the same applies: run at half your normal pace for a week.

Watch the video

Video: Outreach uitgelegd in the Hyre Academy (5 min, Dutch).

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